At present, beautiful spring clothes in the major shopping malls for sale, dizzying, clothing industry signs of a steady recovery. With the overall improvement of the Chinese economy, the domestic clothing consumption market will continue to recover this year, and the consumption scale will steadily continue to increase.

Clothing is the basic consumer goods that meet people's needs for "food, clothing, housing and transportation". It reflects people's yearning for a better and fashionable life and plays an important role in improving the quality of life, boosting the consumer market and promoting economic development. As the world's largest apparel producer and exporter, Chinese apparel enterprises have been continuously promoting technology, product and model innovation, accelerating the development of high-end and brand direction, and emerging a number of globally competitive apparel brands. The apparel industry is continuously leading residents to upgrade their clothing consumption with supply innovation.

In the medium and long term, driven by the steady recovery of the macro economy, the continuous force of the policy to promote consumption, and the rapid development of live streaming e-commerce and online shopping, clothing consumption continues to play a prominent role in driving domestic demand. At present, the average annual clothing consumption expenditure of Chinese residents is 1,200 yuan to 1,450 yuan, the average annual clothing consumption expenditure of American residents is 700 dollars to 800 dollars, and the average annual clothing consumption expenditure of working families in Japan and South Korea is 2,500 yuan to 4,000 yuan. Visible, Chinese clothing consumption market still has a huge room for growth.

After many years of development, our clothing industry has formed a huge scale, complete structure, complete industrial system, fully meet different age, income level, industry and other levels of consumer demand. Clothing consumption has the multiple characteristics of basic necessities, ordinary consumer goods, high-end luxury goods. Based on strong production ability and fierce market competition, but cheap clothing products greatly satisfy the basic wearing need of the ordinary consumers in our country. A number of medium and high-end clothing products and brands continue to emerge, with the rapid rise of haute couture and private customization, which better caters to the "new increment" of residents' high-end, personalized and fashionable clothing consumption.

At the same time, in recent years, China's clothing industry Guochao brand has developed vigorously, becoming a bright spot in the field of consumption. Consumption structure in our country has entered a new stage dominated by developing and enjoying consumption. The young generation such as "Generation Z" gradually become the main force of current consumption. Clothing consumption has changed from warm to beautiful and fashionable. Our clothing industry in our country changed from "quantity" accounting for the market to "quality" developing, winning consumers' favor with the excellent quality products, simple, user-friendly price and high-quality brand image. Through cultural inheritance, design empowerment and scientific and technological support, a number of clothing enterprises creatively develop new products and styles, driving the fashion trend of the clothing industry, enhancing the national culture confidence of Chinese consumer groups and the consumption stickiness of domestic brands.

In the future, we should continue to improve the level of high-end manufacturing, support industrial technological innovation, and guide garment enterprises to carry out in-depth cooperation between production, university and research. Further strengthen the integration of new materials, new processes and new technologies with the garment industry, and promote the wide application of automatic, digital and intelligent manufacturing equipment. Promote the transformation of the industry from traditional manufacturing technology to digital manufacturing and intelligent manufacturing technology, and improve the development and manufacturing capacity of high-end clothing products.

At the same time, it is necessary to strengthen creative design, support designers to establish fashion design studios and enterprises to set up fashion design centers, promote advanced design methods and tools, build artificial intelligence fashion design platforms, and improve the level of fashion design and creativity. To build competitive brands, strengthen brand construction and management, strengthen the application of Chinese cultural elements, enhance brand cultural connotation, vigorously promote Guochao brand, and create a number of high-quality brands with high innovation ability, strong consumption leading ability and obvious international competitive advantage. It is necessary to promote consumption expansion, focus on the trend of consumption upgrading, flexibly use various digital marketing modes, improve the consumption experience of products and brands from the aspects of wearing scene, fashion aesthetics, ecological health and so on, and promote green clothing consumption.