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The 21st Jiangsu International Fashion Festival came to an end, but Jiangsu's garment industry innovation and quality development has opened the curtain. At the Jiangsu International Fashion Festival, a large number of invisible champions emerged. At the exhibition, China Industrial News reporter saw that many familiar old companies have evolved from the traditional clothing industry to the trend leader.
The Jiangsu Fashion Festival not only created a number of high-level industrial clusters for the Jiangsu textile and garment industry, but also cultivated a large number of independent brands that are well-known at home and abroad.
At the exhibition site, “Changshu Original” attracted a lot of attention. Chang Kai City, the vice president and secretary-general of the clothing designer association, Chu Kaizheng introduced here, showing the works of 12 local designers in Changshu, including children's wear, women's wear, men's wear, dresses and so on. Although some of them are not very famous in the market, they have a place in different channels, including serving the enterprise, developing proofing and taking orders. There are also many designers who focus on their own brands and sell through the Internet. Last year, the annual sales exceeded 50 million yuan.
The old brand of state-owned black peony, from the original denim fabric production, to the ready-to-wear production, launched its own brand ERQ. Qian Zhiying, manager of the marketing department of Black Peony, said that on the way to launch the brand, they also made some explorations, and finally decided to enlarge their own denim fabric advantages, specializing in the "cowboy" series of ready-to-wear. In the past two years, the main "personal customization" is favored by young people, zippers, wiring, stickers... Any details can be customized.
The “technology” element is also constantly added to the apparel and textile industry. According to Jiang Jingjing, director of Suzhou Tianshun Operations, they are developing “automatic sales machine” products, and it is estimated that they can be put into store applications next year. Before the consumer comes to the vending machine, the 3D technology automatically measures the size and selects the fabric style that he wants. After 7 days, a suit for his own clothes can be delivered home. In the future, with the “automatic sale machine”, enterprises no longer have to worry about the amount of OEM and inventory in the early stage of clothing, and reduce the pressure on cash flow of enterprises.
"The industrial agglomeration is high, and it has formed three hundred billion industrial bases and three hundred billion-level markets, more than 70 textile industry clusters, Wujiang Chemical Fiber, Changshu Clothing, Nantong Home Textiles, Jiangyin Wool Spinning, Jintan Clothing, Suining Filter Materials. The clusters of Fuyang covered yarns have their own characteristics.” Zhang Lefu, deputy secretary general of Jiangsu Provincial Government, introduced at the press conference that Jiangsu textile and garment industry has built 4 national technology innovation demonstration enterprises, 9 national enterprise technology centers and 138 provincial level. The enterprise technology center, Zhongfu Shenying and Yingyou Textile Machinery participated in the “Key Technology and Application of Dry-jet Wet Spinning 1000-ton High-strength, 100-ton Medium-mode Carbon Fiber Industrialization” project won the first prize of National Science and Technology Progress, 2018 There were 36 achievements won the China Textile Science and Technology Award.
At present, the Jiangsu textile and garment industry with a production value of over one trillion has established nearly one hundred factories overseas. The foreign investment in the agreement exceeds one billion US dollars, and the total number and investment amount rank first in the country. In the transformation and upgrading, Jiangsu's high-end textile industry cluster is the largest in the country, 16 billion famous towns and 15 billion-level enterprises, forming a textile and garment industry cluster with complete industrial chain and obvious professional characteristics, and the overall competitiveness is improved. .
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