China's garment customization industry is becoming a frontier window for the transformation and upgrading of the textile and garment industry, an important main battlefield and an innovative experimental field. In line with the development trend of apparel customization, the synergy and integration development of the industry's entire industry chain will promote the informationization and standardization reform of the supply chain, build a truly flexible and digital supply chain platform, and accelerate the transformation of apparel enterprises from manufacturing to service-oriented manufacturing. .

Keqiao District, Shaoxing City, which has the largest textile fabric trading market in the world, is taking technology innovation as the driving force, taking fashion creativity as the starting point, and making every effort to build the international textile capital in the new era, accelerating the industrialization and fashion industrialization including clothing customization. development of.

Zhao Rulang, deputy secretary of the Keqiao District Party Committee of Shaoxing City, introduced that the sales of Keqiao District's fashion creative design last year exceeded 30 billion yuan, a year-on-year increase of 25.5%. In addition to continuing to hold the China Fashion Customization Summit Forum, Keqiao will launch European fashion custom city projects this year, and strive to introduce more than 100 European fashion apparel brands to create a European B2C base in China's largest fashion brand. To achieve a new model of European and American clothing brands, Keqiao fabrics, and global network sales.

"Young, personalized and diversified consumer culture innovations will fundamentally change the homogenization competition of the previous textile and garment industry's heavy-scale development, heavy-capacity expansion, and price wars, and will be intelligent through mass customization. The synergistic and interactive production methods are rooted in the constantly-divided 'consumer tribes', achieving a high value-added development path of individual aesthetics, experience of consumption, and realization of value. "Sun Ruizhe, President of China Textile Industry Federation, recently When attending the 3rd China Fashion Customization Summit Forum in Shaoxing, he pointed out that the drive of new technologies is constantly helping to upgrade the "consumer Internet" to the "industry Internet." With the transformation from "resource-oriented" to "demand-oriented", the value chain is more easily deconstructed and reorganized. The ecosystem is formed from the association of individual value chains, and the ecosystem is formed by the associated ecosystem, which makes the innovation opportunities exponentially increase. Personalized mass customization is possible. At present, the development of the clothing customization industry is continually catalyzing the concept of "Prosumer" (production-oriented consumer), that is, the economy of producers and consumers. Customized clothing will usher in new ideas, new designs and new strategies.

At present, the personalized customization of the textile and garment industry is at the forefront of the country. Online and offline, traditional customization and scale customization are presenting a new situation of resource sharing and coordinated development. According to relevant institutional data, the compound growth rate of apparel customization in 2013~2017 is over 20%, and the compound growth rate will exceed 15% from 2018 to 2022, which is much higher than the growth rate of traditional clothing consumption, showing strong consumption growth potential.

"The data-driven apparel industry is facing the improvement of the entire supply chain and the improvement of user experience, from intelligent manufacturing, intelligent management, intelligent sales, and intelligent feedback, thereby improving the efficiency of the entire industry and improving the user experience. This will be the future of the apparel industry. Trend. "Zhou Haifeng, chairman of Jiangsu Zhizhirui Digital Technology Co., Ltd., said that the digitalization of the entire industry chain should begin with the consumer experience and use the data obtained by the experience side to further upgrade the internal and external modules of the enterprise. The future apparel industry will present more features of the service industry, and enterprises will enhance the customer experience through accurate analysis of data analysis.

Shao Hongjie, chairman of Shenyang Jie Ensheng Technology Co., Ltd., said that the digital supply chain can reduce operating costs by 20% and increase revenue by 10%. Focusing on customer needs, we will create a new service-oriented supply chain. Through horizontal resource integration, vertical data integration, and full value chain sharing, we can reduce operating costs and expand market share, thus changing the competitive landscape. As a result, Jaintech, which focuses on fabrics, positions the company as a "new supply chain" that provides products and services to the apparel customization industry.

The apparel customization market has strong demand and great development potential. Huangbang, the chief product officer of Yibang, expects that by 2025, more than 50% of the business dress and business casual wear market will be customized, and the scale will exceed 50 billion yuan. As the penetration rate of the custom clothing market continues to grow, the market size of the apparel customization market and the extended industry will exceed 100 billion yuan in the next five years, and a large number of customized brands of vertical segmentation categories will emerge. In this context, the garment industry will also upgrade the industrial chain. By using the cloud cutting platform smart manufacturing system, the third-party clothing manufacturing industrial park will be used to absorb small and medium-sized independent professional garment manufacturing plants to build a highly controllable supply chain.

Cao Xuejun, deputy director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that the large-scale customization of textile and apparel should strengthen scientific and technological innovation, foster industrial ecology, and standardize standards. It is necessary to actively cultivate a customized service platform for clothing and promote the development of fabrics and accessories. Module chain design, garment manufacturing, after-sales service and other industrial chain resources are highly efficient and synergistic, providing system services, software design, supply chain management and other common services, expanding apparel products, cultivating apparel customization and fabric custom brands.

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