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China has a complete textile and garment industry chain and efficient supply chain. Since this year, many foreign trade enterprises have changed online negotiation into offline communication, innovating and optimizing products, taking the initiative to explore overseas markets.
At the finished product warehouse of a textile enterprise in Changshu, Jiangsu province, boxes of clothing sizes have been tested and are about to be shipped to North America. The person in charge of the enterprise told the reporter that entering March, with the price of raw materials stable and the operation rate increased, the export volume of the enterprise gradually climbed. According to Gu Hongwei, chairman of a textile company in Changshu city, Jiangsu province, the company sold about 1.5 million pieces in April 2022, and increased by 20% in April 2023. The export volume was about 1.8 million pieces.
"The order book is already through September." And the growth of order volume, and enterprise intensive initiative can not be separated. In the past six months, the company's sales team has been abroad 4 times to meet with customers to negotiate. According to Gu, the company is launching three to five new products every month, starting in the second half of 2022, to fill the gap that previously did not make sportswear. In 2023, sportswear will account for 30% of our total sales. Li Xinjun, Deputy Commissioner of Changshu Customs under Nanjing Customs: From January to April in 2023, the garment export under Changshu Customs jurisdiction exceeded 1.5 billion yuan, with a year-on-year growth of 22.1%.
Not only clothing, home textile foreign trade enterprises are also actively expanding the market. At a company in Wujiang district of Suzhou, workers are rushing to make 10,000 pillowcases that will be shipped to the Netherlands at the end of the month. The Netherlands is one of eight countries to which the company has added its products this year. According to the introduction, this year, the enterprise also started from OEM production to participate in product design business transformation.
Zhu Wenchao, general manager of a textile company in Suzhou, Jiangsu province, said that only by cooperating with customers to develop distinctive products, including shapes, workmanship and colors, can the company have a say in the price.
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