From the successful hosting of the Winter Olympic Games to the successful launch of shenzhou 14 manned spacecraft, from medical protection to disaster relief...... Functional textile products not only play an important role in health care, safety protection, environmental protection, infrastructure construction and other livelihood industries, but also play an important role in national strategic security such as aerospace, national defense and military industry. The development and application of functional textile products have become the general trend of China's textile and garment industry.

On July 19, keqiao Daily Fashion -- fashion exchange activity "functional product development and innovative application combat class" in Shaoxing, Zhejiang Keqiao China Textile City International fabric Procurement Center hot start. The three fabric product development experts shared the theme of functional product market trend, product design and material application, helping merchants and enterprises in China Textile City to clarify the development direction of functional fabric products and the innovative way to increase the added value of products.

More than 60 representatives from shaoxing Daanyan Textile Co., LTD., Shaoxing Jujia Textile Co., LTD., Shaoxing Fengwang Textile Co., LTD., Shaoxing Dianyun Textile Co., LTD., Shaoxing Keming Textile Co., LTD., and other enterprises attended the activity. This event is hosted by The Construction management Committee of China Light Textile City, Keqiao District, Shaoxing city, and undertaken by The Creative Industry Service Center of China Light Textile City, China Textile Information Center, National Textile Product Development Center, China Women's Fabric Fashion Trend Research Institute, and China Light Textile City International Fabric Procurement Center.

Insight into market trends

Identify the direction of development

In the report "Analysis of the Development Direction of functional Textiles", Zhang Man, project manager of science and Technology Information Department of China Textile Information Center, interprets the new trend of market popularity through detailed analysis of the current mainstream consumer demand and clothing brand trend, and helps enterprises to capture the hot fashion trend and consumer demand trend. Based on the excellent product development cases of China International Fabric Design Competition, she also proposed the hot development directions of functional textiles such as antibacterial, cooling, sun protection, moisture absorption and quick drying.

Guan Dengfeng, technical director of Wuxi Red Bean Sports Technology Co., LTD., analyzed the key technologies of functional sports fabrics from the four dimensions of biological basis, cooling function, far-infrared function and plant dyeing in his report "New Functional Fabric Sports Series Sharing". At the same time, he took the innovative highlights of red bean sports products as an example to elaborate the cutting-edge design concept and diversified functional applications of the products, providing new ideas for the upgrading of functional textiles for fabric enterprises.

Focus on environmental fiber

Forward-looking application scenarios

In the sharing of "Application prospect of ecological environmental protection fiber", Qiao Zhi, general manager of Jiangsu 垶 Constant Composite Material Co., Ltd. discussed the innovative research and development path of functional environmental protection polyester fiber combined with product cases. He pointed out that the new generation of biodegradable polyester fibers could be degraded more efficiently through treatment with sustainable textile technologies. Special section, functional modification, nano injection and other technologies will give more functions to the fiber, so that the product is suitable for a variety of application scenarios, to meet the ultimate functional needs of different customers.

"Mastering the development trend of functional textile products can help enterprises seize market opportunities and speed up research and development of functional products. The company's main antibacterial, cooling, moisture absorption, sweat, flame retardant and other functional fabrics. According to lecturer Zhang Man's summary of the market trend, our company will carry out targeted adjustments to the product structure, and increase the development of outdoor fabric and yoga fabric." United this textile manager Cao Haixiang said.

"When I saw the information about the event, I not only signed up at the first time, but also posted a message on my wechat moments to call on more people to participate in the event." Zhang Bin, product development director of Shaoxing Hanuo Textile Technology Co., LTD., pointed out that the organizer of the event invited three experts to keqiao for lectures on functional textiles, so that local enterprises in Keqiao could listen to the experts' explanations on site and improve the professionalism of product development.

"The event follows market trends. Since the outbreak, people's awareness of health and environmental protection has gradually increased, putting forward higher requirements for the functionality of clothing." Tan Ling, a salesman of Shaoxing Shilu Import and Export Co., LTD., said that the three teachers explained from the perspectives of professional trends, high-quality fibers and functional applications, which perfectly fit the company's needs of developing functional recycled fabrics. We have exchanged contact information with the teachers and will continue to discuss in the future. Kai Ya textile sales director Zhou Jun also harvested a lot. "The new fiber mentioned by the lecturer Qiao Zhi can just be used in the company's new products. Thanks for the communication opportunity provided by the organizer, so that we can connect the upstream and downstream of the industrial chain, to achieve mutual benefit and win-win."

This activity took "functionality" as the entry point to deeply interpret the market trend of functional textile products, consumers' pain points, product development direction, innovative application of environmental fiber and other dimensions. Through this rare learning opportunity, Keqiao fabric enterprises have a new understanding of the innovative application of functional products, enrich the innovative ideas and broaden the product development path.