On November 30, 2021, the International Wool Round Table Forum hosted by the International Wool Textile Organization (IWTO) officially opened. The forum gathers the experience and lessons of the woolen industry to address the epidemic situation, and jointly explore the future development opportunities in the wool industry.

In the 2020 International Wool Round Table Forum, China's chat room got a good response. In 2021, China's chat room has been the opening forum of the Round Table Forum. It continued last year. Chen Lifen, Vice President of China's Wool Textile Industry Association, Executive Vice President of China and Asia New Market Executive Vice President, General Manager of China, AWI (Australian Wool Development Co., Ltd.) China Chief Representative, China Ma Wi Textile The Deputy President of the Industry Association is a discussion. The meeting paid attention to the current situation and development of China's wool texture industry, and collaboration in the global wool tenet industry.

The meeting was first introduced by Zhang Shuqin, deputy secretary general of China's Women's Textile Industry Association, introduces how the Chinese wool texture industry has been promoted from the relevant industries of the epidemic and the relevant industries of China Mao. In 2002, in 2021, China's overall profitability is enhanced, and has created a stronger basis for future development. From the first to three quarters of this year, in the face of intricate domestic and international situation, the overall development of the wool texture industry is well developed. In the domestic consumer market continues to recover, the export of China's wool textile products reflects the improvement in the global wool consumption market. In the capital market, the value of woolen enterprises has been further appeared. From January to October, the overall performance of many wool-spinning listed companies, the increase in the total market capitalization of woolen listed companies is significantly higher than the growth rate of the Textile section and the capital market. In the beginning of the new decade, the woolen industry seeking good development in the storm, the current epidemic still is still the biggest influencing factor, the domestic economic recovery is still unstable, and the development of the wool industry still has many uncertainty, industrial chain The tease trend will inevitably, we need to respond to sufficient toughness.

China 's Textile Industry Association has carried out a number of activities this year. Through a variety of means, improved the level of technology innovation in the industry, it is recommended to promote woolen products and innovation, and promote high quality development. Such as the 4th China Mao Textile Product Fair (Prime 2021), "Golden Code" wool textile series product selection work, green standard system construction, etc. And said that in 2022 will be the woolen industry to continue to face the challenge, promote the key period of the industry's quality change, efficiency change, and dynamic changes, and the construction of a new development pattern of the two cycles and jointly promote the high quality development of the industry. In 2022, the 91st International Polishing Conference returned to China, China will also re-brought the global representative of the global wool industry in China, will re-establish the global representatives of two years. . China will meet with the international wool texture industry, adapt to the new situation, seek new breakthroughs, to enter new journey, achieve new development, and jointly contribute to the restoration and development of the industry.

Jiangsu Sunshine Group Co. The current situation of capital markets and how the wool industry is re-acquired. Under the influence of new crown epidemic, new technologies such as the global demand, the Internet, Internet of Things big data is reshaping the global value chain of production, trade and across the global value chain, and everyone is entering a new digital economic era. In the new era, promote the prosperity and development of global wool industry, we should pay attention to digital economy, open development, green development, with capital power. Adhere to global collaboration and jointly depict the development of the industry to develop a beautiful blueprint. Sunshine Group will work with friends from the woolen cause, explore the establishment of a woolen industrial innovation consortium, using new technologies, new processes, new technologies, combining open integration with green drives, to consider the company's development strategy And business objectives, adhere to the enterprise tenet "based on high starting point, innovate high-tech, development high-precision, creating high-efficiency", always firm confidence, work hard, to meet the high-quality development of the global textile industry Contribution!

The Woolmark Company (International Wool Bureau) Greater China and the Asian New Market Executive Vice President, General Manager of China, AWI (Australian Wool Development Co., Ltd.) China Chief Representative, Mastel (left) and Alibaba Group Tmall Decoration Fengshang Division Women's Wear and Underwear Industry General Manager Sun Su (right)

The new era has put forward new requirements for the woolen industry. Developed the potential of wooling consumption in the domestic market, and is also one of the most important work in the development of the industry. In the past three years, the International Wool Bureau cooperated with Tmall to carry out series of wool super-cultivation activities, and has achieved rich results. In September this year, the Woolmark Company jointly issued with Tmall and the First Financial Commercial Data Center to publish "2021 woolen materials consumption trend insights white paper", relying on e-commerce consumption data, analyzes the development status of the wool industry, people Change and consumption of new trends. Tmall costumes joint international wool bureau, textile industry federation, and many brands of power, in the development of sustainable product standards, driving green low-carbon sustainable consumption concept, carbon footprint tracking, etc., and strives to promote green fashion industry change. It is proposed that the industry needs to be upgraded in the core process (such as green fabric and printing and dyeing, sustainable R & D design, etc., achieving high-end, intelligent, customization, and sustainable on the manufacturing manufacturing. Responsible, sustainable fashion is one of the future trends of the global fashion industry.

The meeting, finally from the participating representatives of various countries, the discussion of the Chinese representative, and communicated communication with the current challenges and future development of the wool industry.