Right now, a "light luxury" is popular in all areas.

According to the first Financial Business Data Center and Lynx International recently released "Lynx International Annual Consumer Trends Report" shows that light luxury has become China's younger generation of new consumer attitudes, product refinement, quality, content into the moment of China Consumer trends.

Light luxury, as the name implies, that is, light luxury. In general, the quality of light luxury products is in the best, is different from ordinary products, but has not yet reached the luxury level, the price can be accepted by the average consumer. According to the "Report," the current purchase of light luxury brands is most active among people aged 25 to 35. The consumer groups generally have certain economic conditions and appreciation ability, hoping to pursue a higher quality of life.

Looking at various industries, more and more companies have taken the banner of "little extravagance" with clear-cut stance. In the past, a large number of cheap, low-quality goods have gradually withdrawn from the market. The trend of light luxury has also followed the pace of consumption upgrading.

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