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How effective is the "Go to Se
Release date: [2022/12/28]  Read total of [288] times

Recently, foreign trade enterprises have set off a round of groups to go overseas to find orders, and in July this year, a foreign trade textile enterprise in Shaoxing seized the opportunity to "go to sea" to open up the market. How effective is it to act ahead? Take a look at the reporter's front-line research.


Xia Yanhong is the person in charge of a foreign trade textile enterprise, at this time, she was busy receiving foreign merchants, while communicating with foreign salesmen online, and finalized an order of 3.2 million US dollars in half a day.


Xia Yanhong, person in charge of a foreign trade textile enterprise: We still have more than 200 containers to be sent by the end of the year. There are not enough employees now, we are hiring people every day, and we expect to add more than 100 employees next year.


In the first half of the year, Xia Yanhong was still worried about orders. As a foreign trade textile enterprise, their customers are in more than 100 countries, but since the outbreak of the epidemic, Xia Yanhong has not gone abroad for three years, and can only contact customers by phone or online video.


Xia Yanhong, head of a foreign trade textile enterprise: After all, the fabric is worn on the human body, and the touch is very important. Some countries pay more attention to soft feeling, some countries need to be hard, the demand is different, or need to see our things offline.


Looking at products online, customers will always hesitate, especially in the first half of this year, the global economic downturn, and foreign trade enterprises have brought a certain impact. At the most difficult time, Xia Yanhong did not receive an order for two consecutive months, and the company faced a shutdown. Xia Yanhong couldn't sit still, she decided to take the initiative and go abroad to find orders. However, under the severe epidemic, going abroad is not easy.


Xia Yanhong, person in charge of foreign trade textile enterprises: Very anxious, entrusted visa company to submit four or five times of materials has not been able to do it, just when the Zhejiang Provincial Business Group came to investigate, when visiting, asked, what are the difficulties for your enterprises to go out now? At that time, I raised the issue of visas, immediately opened a green channel for us, and I got the visa in a short time.


In two months, Xia Yanhong traveled to 13 countries in one breath, with a full daily schedule, and even visited more than a dozen customers a day.


Xia Yanhong, person in charge of a foreign trade textile enterprise: This map was made when I went abroad in July and went to so many countries. When I went to Turkey, I showed this map to foreign businessmen, and after reading the map, he said that he was very surprised, saying that a Chinese girl can spell like this. He said could you please send me this map. I said what you use it for, and he said I'm going to use it to encourage my employees every day, to learn from your Chinese, to learn from you.


Overseas to find orders, only hard work is not enough, to talk about the product. This company has been carrying out product research and development innovation during the epidemic, when they come up with renewable environmental protection products made of corn stalks, foreign investors are very favored, and through field visits, they also timely grasp the new trend of the international textile market, lock in the next season's hot new products, and organize the team to develop and produce new fabrics at the first time.


Xia Yanhong, head of a foreign trade textile enterprise: You can see that its elasticity is particularly good, suitable for wearing this fabric during sports and outdoor leisure. Then we looked at this series of products. This order has been made until April next year, but I feel that this fabric will be on fire for a year.


Not long ago, Zhejiang Province launched the "Thousands of Enterprises to Expand the Market Single Action", arranging business charter flights and regular routes to provide convenience for enterprises to go to sea. Shaoxing City is organizing 150 groups and nearly 1,000 enterprises to prepare to participate in exhibitions and negotiate business abroad, and Xia Yanhong has also confirmed her journey overseas again in January next year.


Xia Yanhong, head of foreign trade textile enterprises: I believe that everyone is looking forward to 2023, and the overall business will definitely be very hot. First of all, I think we must do a good job of the product ourselves, practice our internal skills solidly, and the opportunity is always left to those who are prepared, so we are ready to do a big job next year.